Necrotizing enterocolitis
A presentation by Chase Busath
I would love to A/B test different CTA's. Especially one like a "Click to learn more" that takes the prospect to a landing page with a beautifully shot "talking head" video we could create. It would explain more about the case and next steps. I could see this helping get more qualified leads and be less of a commitment to the viewer.
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Video Ad:
Here are a couple options with different coloring. I would love to try different copy, CTA's, etc. for these and see which one converts best.
Static Image:
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My mind is racing with ideas of how to drive leads, optimize conversions and get more sales! I know we can create beautiful work together that hits the metrics that matter. I hope we can chat more about working together.
Below are few ideas, and please feel free to check out my site for more examples of my work.
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Types of videos we could create:
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Brand video: A 2 minute mini documentary style video where leaders of the company speak on who you are and what you do
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A video for every page of the site: About the firm, Covid business interruption, videos on your other practice areas ​
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Customer testimonial videos
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Landing page videos: drive ads to a longer form explanation of the case to warm up leads
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"Helpful is the new viral" videos: educational content driving traffic to the site
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Funnel strategies:
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Hero funnel: A funnel focused on the brand film to get to know and trust the leadership
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Webinar funnel: Make an ad driving people to a webinar, where they can learn more about the case, etc.
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Ideas:
